LONDON (Reuters) - British discount retailer B&M European Value (L:BMEB) reported a 25 percent rise in full-year profit on Wednesday, saying its good valued products were wining over customers in a difficult economic environment.

The fast-growing company, which finished the year with 576 B&M stores, reported profit before tax of 229.3 million pounds for the 53 weeks to end-March on sales of 2.98 billion pounds, up 22.4 percent.